Press Releases
Fun Expo 2009 - LAZER FRENZY attraction released
Creative Works released its newest themed attraction for the entertainment
industry this month in Las Vegas at the FUN EXPO tradeshow, receiving interest
from a wide variety of venues and fielding many questions from attendees. As
described by the company, LAZER FRENZY is an arcade-style attraction that combines
the exhilarating, high-tech excitement of interactive lasers with LED technology that
literally gets the player inside the game. Taking up as little as 150 square feet and
offering a variety of game formats and scenarios, LAZER FRENZY appeals to a broad
audience with great revenue potential. "I'm very excited by the response from
attendees here at the show." said Jeff Schilling, founder of Creative Works and
project leader on the development of the new attraction. "We really think the
LAZER FRENZY attraction is positioned to be one of the most popular and exciting
attractions to hit the industry in years due to its low price point for operators,
the variety of game scenarios available to guests, and the high revenue potential
for our clients." To learn more about LAZER FRENZY,
click here. Watch the NEW VIDEO Read the Press Release
Jeff Schilling panels discussion at Fun Expo tradeshow
As part of this year's Fun Expo show, Mr. Schilling spoke to a crowded hall of
entrepreneurs looking to add the profitable attraction of laser tag. Topics of
discussion included site selection and site development as well as industry numbers
and more. Participants walked away with great resources and educational information
about the game, the revenue potential, costs for set-up and other critical data to
help them lower their learning curve as they moved forward. It was an engaging
fast-paced session that brought together key statistics and core fundamentals so
people could get the real answers to their questions before they jumped in feet first.
Creative Works unveils new website and new brand
The Creative Works Theme Factory announced the release of its new
corporate website this week, re-branding itself with a new color palette
throughout the site and incorporating a completely new logo. The new site
gives website visitors a "behind-the-scenes" tour of the Theme
Factory to show how their artists and craftsmen create themed props and
scenery that can be found all over the world, and also showcases an updated
Portfolio to display their latest work.
The Theme Factory exhibits at IAAPA Expo 2008 in Orlando, FL.
Creative Works exhibited for the first time this year at IAAPA
and was greeted with an overwhelmingly positive response from
individuals, start up projects, competitors, and large well
known companies for the quality and detail of our themed props.
“We wanted to create an environment that would appeal
too many and showcase the various talents we’ve honed
over the years,” said Jeff Schilling, founder of Creative
Works. Some of the memorable pieces included the 15 foot tall
metallic red robot with four arms, the caveman holding the gecko,
the cartoon-like giraffe breaking free from a crate, and the
giant Theme Factory sign with gears and pistons in the background.
“Thank you to all of our partners and friends for your
help, and to the folks who stopped by to find out more about
how we can deliver the WOW Effect.”
Theme Factory principals speak at Fun Expo Trade Show
Held in Las Vegas, the International Association for the Leisure
and Entertainment Industry attracted owners, operators and investors
across the U.S. and abroad to the desert sun. Filled with products,
services, and seminars this show is one of the best to attend
for those who are in or wish to get into the family fun business.
Of special interest was a 4 hour segment entitled “Laser
Tag Fundamentals”. For new operators,
this fast-paced energetic workshop focused on the laser tag
industry’s history and statistics, the keys to site selection,
site development, operations and marketing for a successful
laser tag attraction. For experienced laser tag operators, the
workshop solved the challenges of lackluster operations, ineffective
marketing promotions and slumping sales. Overall, it focused
on proven “turn-around” strategies, keys to competing
in your marketplace, and operations and marketing best practices.
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